Blog

canada-brain-study-1024

New Canadian Neuromarketing Study Validates Effectiveness of Direct Mail

December 12, 2015: Canada Post Corporation is the latest organization to field a neuromarketing study on the effectiveness of direct mail. The study, published on July 31, 2015, sought to verify the

Read more »

By: DiditDM Editorial - on December 12, 2015

Direct Mail Scale of Justice

Digital marketing is vital, but it’s not everything. Here’s why:

November 15, 2015: Marketing requires agencies and businesses to be aware of — and on top of — the latest trends. In recent years, digital strategy—whether its social media, content marketing,

Read more »

By: didit_admin - on November 15, 2015

By Photograph: Frank C. Müller, Baden-Baden (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

Getting prospects to open your envelope

 October 26, 2015: When you reach into your mailbox and retrieve its contents, what’s the first thing that you do? If your answer is that you sort through the mail in

Read more »

By: DiditDM Editorial - on October 26, 2015

By User:Introvert (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

USPS Releases Holiday Shipping Deadlines

October 13, 2015: It’s that time of year again — when the economy revs up and mail — both personal and commercial — begins to swell in the trucks and

Read more »

By: DiditDM Editorial - on October 13, 2015

direct mail back to school

Back to School with Direct Mail

September 29, 2015: Direct mail is a familiar marketing channel choice for many schools looking to attract new students. From pamphlets to postcards to booklets touting the benefits of attending

Read more »

By: DiditDM Editorial - on September 29, 2015

By Rami Tarawneh (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

Direct mail campaign tracking check-list

September 24, 2015: Direct Mail can be a successful tool for companies to get their messages into the hands of potential customers, but it can often be difficult to track and

Read more »

By: Patty Brehm - on September 24, 2015

http-yellow (1)

Using Personalized URLs to boost direct mail response rates

August 19, 2014: Personalization the mail pieces in your direct mail campaign is one of the most important things you can do to improve performance. Personalization makes mail pieces more personal — and

Read more »

By: DiditDM Editorial - on August 19, 2015

notification icon

Real Mail Notification coming to New York City

  August 12, 2015: Since 2001, the USPS has been photographing and digitizing every mail piece of mail making its way across its vast processing infrastructure for law enforcement/anti-terrorism purposes. In

Read more »

By: DiditDM Editorial - on August 12, 2015

pros and cons of digital printing

Pros and cons of digital printing

August 10, 2015: Digital printing has revolutionized the way businesses create their printed materials. It is fast, effective, and provides an alternative to the more traditional method of offset printing. It

Read more »

By: DiditDM Editorial - on August 10, 2015

Study: Direct Mail ads are better than digital ads for creating long-term memories

Study: Direct Mail ads are better than digital ads for creating long-term memories

July 27, 2015: Much of advertising is designed to create memories that are reactivated at the point of purchase. These memories — created by exposure to billboards, television, direct mail,

Read more »

By: DiditDM Editorial - on July 27, 2015

GET A QUOTE IN ONLY 30 MINUTES!

Let us quote your next job. We’ll get back to you within 30 minutes.
It’s our quick quote promise.