Industry Pioneer Takes the Helm of New Direct Marketing Division of Didit Agency

Media Contact: Liz Burke, 516-629-3285 (office) or 917-573-1440 (cell),

 Patty Brehm, of Islip Terrace, Hired as CEO of Didit DM located in Plainview, NY

MINEOLA, NY — January 29, 2015 — Didit, a full-service online and traditional advertising, marketing and public relations agency based in Mineola, NY, today, announced that it has hired marketing industry veteran Patty Brehm, of Islip Terrace, as Chief Executive Officer of Didit’s new direct marketing division, Didit DM. Prior to joining Didit DM, Ms. Brehm was the Director of New Business Strategies at Islandia-based Mailmen Inc., and previous to that position, she filled the role of Director of Production at Hauppauge-based Antares ITI.

Under the direction of Ms. Brehm, Didit DM will create synergies between the traditional direct marketing service and the forward-thinking digital strategy of its parent company and marketing conglomerate, Didit, in order to fully meet the marketing and communications needs of today’s clients, while staying in sync with the advancing business trends.

“Representing a broad spectrum of clients, from large global companies to small area retailers, Patty brings the ideal blend of marketing experience, cutting-edge strategy, and sound decision-making to our solid team of marketing professionals,” said Dave Pasternack, president and co-founder of Didit. “The outcome will be a successful melding of the traditional and modern marketing approaches, which will take our industry to the next level and we are very pleased to welcome Patty to our organization.”

Didit DM was originally named Type-A-Line (TAL), a family-run direct mail business formed in 1962. Last month, Didit acquired and rebranded the company, creating the new Didit DM division which will maintain the former TAL’s headquarters at 30 Commercial Court in Plainview. Didit is located at 330 Old Country Road in Mineola. Didit’s January purchase of TAL is the company’s fifth acquisition in three years.

About Didit
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan, Long Island, and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click”. The agency’s subsidiaries include LVM Group, Bridge Global Strategies, HLD Communications, and Didit DM. This collective force of experienced professionals, innovative strategy, best-of-breed technology, and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 100 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit CEO Kevin Lee. For more information, visit




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